2. Use of Personal Data Collected

The Company's registration form requires users to give us contact information (such as their name and e-mail addresses), financial information (such as their account or credit card numbers), and demographic information (such as their zip code, age, or income level). The Company uses customer contact information from the registration form to send the user information about the Company and promotional material from some of the Company's partners. The customer's contact information is also used to contact the visitor when necessary and shared with other companies who may want to contact the Company's visitors. Users may opt-out of receiving future mailings. Financial information that is collected is used to check the users' qualifications for use of the various services offered by the Company, to bill the user for products and services, and for other purposes. Demographic and profile data is also collected by the Company. The Company uses this data for other purposes. Personal data collected by the Company will be used by the Company for editorial and feedback purposes, for marketing and promotional purposes, for a statistical analysis of users' behavior, for product and services development, for content improvement, to inform advertisers as to how many visitors have seen or clicked on their advertisements, and to customize content and layout of the Company's Web site. Data on visitors' home servers is aggregated for internal review and then discarded. Names, postal and e-mail addresses, and phone numbers collected may be added to the Company's databases and used for future calls and mailings regarding site updates, new products and services, upcoming events, and status of orders placed online.