Articles

Learn how to market a self-storage facility effectively. Frank Rolfe explains why competitive pricing, smart move-in specials, online visibility, and tenant retention drive high occupancy.

Navigate self-storage financing in 2026. Frank Rolfe covers loan-to-value limits, DSCR expectations, interest rates, and loan terms to secure safe debt.

Protect your self-storage investment from costly legal risks. Frank Rolfe explains how insurance, safety maintenance, HR compliance, and solid contracts shield cash flow.

Discover why boring beats brave in self-storage investing. Frank Rolfe explains why visible locations, proven demand, and basic unit layouts deliver the best returns.

Explore the top six states for self-storage investing in 2026. Frank Rolfe breaks down Census growth trends across South Carolina, Idaho, Texas, and more.

Discover modern ways to raise capital for self-storage. Frank Rolfe explains how self-directed IRAs, Regulation Crowdfunding, and Rule 506(c) fuel portfolio expansion.

Master the art of negotiating a self-storage purchase. Frank Rolfe shares why professional rapport, fair pricing, and firm walk-away limits secure better deals.

Picking a real estate niche is not just a preference. It is a decision about how hard you will have to work to earn the same dollar, and how often surprises will erase your progress.

For decades, self-storage was dismissed by the real estate establishment as a niche business for those with too many belongings. It lacked the prestige of office towers or the familiarity of apartment complexes

Self-storage pricing is still shaped by two forces that rarely agree, seller expectations and today’s cost of money. Cap rates in recent surveys have commonly hovered around the mid 5% range,