Building a Modern, High-Impact Website for Your Self-Storage Business (2025 Edition) By Frank Rolfe

Article

Oct 20, 2025
In 2025, most renters discover self-storage through Google searches, not drive-bys. A strong website is no longer optional—it’s how customers decide whether to trust you with their belongings. Here’s how to make yours stand out and convert visitors into tenants.
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Why Steel Rules in Self-Storage Construction (and What Investors Should Know Today) By Frank Rolfe

Article

Oct 20, 2025
Self-storage stands out among real estate categories for one primary engineering reason: nearly all facilities are built using steel. That fact isn't simply a design quirk—it's a strategic advantage worth understanding,
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What People Store in Self Storage Units and Why It Matters for Investors By Frank Rolfe

Article

Oct 20, 2025
People rent storage units for many reasons—moving, downsizing, storing items they rarely use, or keeping business inventory safe. For investors, knowing what goes inside these spaces is key. It reveals customer behavior, shapes facility design, and highlights where demand is strongest.
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Mastering the Close: Effective Strategies for Securing Self-Storage Leases By Frank Rolfe

Article

Oct 20, 2025
Not every facility manager struggles with selling, but many stumble when it comes to closing the deal. It’s one thing to get someone in the door—it’s another to have them sign the lease. Here’s a refined guide to help future investors understand how to finish strong in self-storage sales.
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Protecting Your Property by Staying Ahead of Problems By Frank Rolfe

Article

Aug 20, 2025
Most property investment disasters are avoidable. Learn the 3 key steps to proactive property management: spot issues early, ensure you have $1M+ liability coverage, and choose long-term fixes to save a fortune in time and legal costs.
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What Makes a Manager Truly Effective in Self-Storage By Frank Rolfe

Article

Aug 20, 2025
Success in self-storage management isn't about solving problems—it's about anticipating them. Learn how great managers ride the wave, track market data daily, and focus on key shifts to ensure your property always outperforms the competition.
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The Hidden Advantage: Building Relationships with Sellers By Frank Rolfe

Article

Jun 26, 2025
Master real estate deals by building genuine relationships with sellers. Discover how authentic connections, especially with debt-free properties, can unlock flexible terms, zero down payments, and mutually beneficial agreements, often surpassing financial negotiation tactics.
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Know When to Stop: The Value of Setting a Final Offer in Negotiations By Frank Rolfe

Article

Jun 26, 2025
Master self-storage negotiations: Set a firm "walk-away" price and stick to it. Learn why discipline, not just finances, is key to avoiding overpaying and how being ready to walk away can lead to better deals.
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Boosting Your Self-Storage Facility's Curb Appeal and Profitability in 2025 By Frank Rolfe

Article

Jun 26, 2025
Enhance your self-storage facility's appeal in 2025! Learn strategies for strategic signage, enhanced lighting, professional staff, robust online presence, consistent branding, comprehensive training, meticulous maintenance, and well-maintained access roads to attract and retain customers.
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Navigating Conduit Loans in 2025: Opportunities and Considerations for Self-Storage Investors By Frank Rolfe

Article

May 21, 2025
Explore conduit (CMBS) loans for self-storage financing. Discover their fixed rates, non-recourse nature, assumability, and 25-30 year amortization, along with potential prepayment penalties, ideal for stabilized properties seeking long-term, fixed-rate solutions.
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