Self Storage Articles & News

Every self-storage deal you look at comes to a fork in the road. One path belongs to the deal killer. The other belongs to the deal maker. Anybody can kill a deal. You find one ugly number and walk.

A self-storage lock used to be a stand-alone piece of hardware. In 2026, it can still be that, but it can also be part of an integrated system that connects the unit door, gate, management

Every real estate sector has to answer the same question at some point: is this a lasting business model, or simply something that works until consumers move on? After more than five decades of growth,

The internet has become such a normal part of self-storage that it is easy to forget how much it has changed the business. Customers now search, compare, reserve, pay, and communicate

Learn how to evaluate self-storage investment fundamentals. Frank Rolfe explains why unit mix, local demand, scale, and disciplined pricing matter more than curb appeal.

Customers rent self-storage space because they expect their belongings to remain protected. That makes security more than an amenity. It is part of the product you are selling. A gate or a row of cameras may

Learn how to build a scalable self-storage portfolio. Frank Rolfe shares why a 5-hour drive radius balances market diversity, deal flow, and operational control.

Learn how to dominate your local self-storage market. Frank Rolfe explains how focused neighborhood marketing, competitor tracking, and local SEO drive high occupancy.

Learn why self-storage makes an ideal family legacy asset. Frank Rolfe explains how steady cash flow, simple management, and enduring demand protect generational wealth.

Learn how to effectively manage and train a self-storage manager. Frank Rolfe explains how clear job roles, measurable scorecards, and hands-on systems training drive operational success.